We at Tanaku are thrilled to announce the launch of our latest product – a SuperApp that empowers first-time homebuyers with guaranteed pathway to homeownership.
Since 2000, homeownership has been declining in Indonesia by 2% each year. 70 million millennials are the most impacted segment with 70% unable to afford their own home. The problem stems from millennials not having large funds saved for the initial down payment and the majority lack a good financial profile to get approved for a bank mortgage. This leaves millennials frustrated and resorting to long-term rentals causing a steady decline in homeownership.
Our new product is designed to help homeowners start saving for their home earlier in the purchase cycle. Tanaku enables future homeowners to earn points for paying rent, which can be redeemed for rewards such as travel, dining, shopping, and even towards a down payment for their future home.
Besides building a savings pool, Tanaku’s innovative technology also provides a comprehensive 360-degree view of a user’s financial profile in a few minutes, tracking their eligibility for KPR financing and offering guidance on mortgage readiness. By doing so, Tanaku is offering a clear pathway to homeownership, even for those lacking a strong financial profile.
For eligible users, Tanaku offers an unprecedented opportunity to receive up to 10% DP subsidy on their dream home, when they purchase it through Tanaku. This unique program offers not only rewards and incentives, but also peace of mind, knowing that your financial journey towards homeownership is well-supported.
“At Tanaku, our goal is to empower prospective homeowners with the tools and resources they need to achieve their dream of homeownership,” said Jonathan Ma, CEO of Tanaku. “We are thrilled to bring this new program to the Indonesian market and give our users the ultimate solution for homeownership.”
Tanaku is now live on Android and Apple IOS.
Tanaku is also actively seeking partnerships with property developers, banks and brands to join Tanaku’s mission to make homeownership a reality for everyone.
Stay tuned for more information about Tanaku’s exciting new product, set to revolutionise the homeownership landscape in Indonesia.